Hyundai Motors is one of the leading Korean automakers in the world. They entered the Indian market back in 1998 and aggressively increased the competition here. Their first ever car to launch in India was Hyundai Santro and it did fairly well in the market. Since then, the Korean makers have never looked back from the Indian market.
Santro was a tall boy design that did extremely well in the Indian market and was then followed by Accent. As soon as they started to get the limelight, they signed the King of the Bollywood Shahrukh Khan as their brand ambassador. The portfolio of the company has taken over ever since. Right from the Santro till their latest SUV Santa Fe, their cars have been making ripples in the market.
Their main USP of giving the best in the least price is working out really well for them. They recognize the competition and the pattern of the market really quickly. They launched Eon as a competition for Alto and Santa Fe as competition for other SUVs. This wide horizon of pricing and car models gives them an upper hand in the competition. Since the customers have the option of hatchback to sedan to SUVs to select from. The company has reached a milestone of about 1000 touchpoints to approximately 450 dealerships. To compete with the leading brand Maruti, they are planning to add many more touchpoints.
Hyundai is also great in alluring their customers with ravishing designs, stylish interiors, aggressive pricing, and their fuel efficiency. The whole package is presented to the customer which becomes hard to refuse. The company’s bandwidth in the country is next to Maruti Suzuki. Their latest additions of Grand i10, Elite i20, Xcent, i20 active and Creta have been absolute favorites on the Indian roads. The success of most of their hatchback models has given them a much-needed confidence boost to perform well.
Hyundai motor company is also making conscious efforts in order to move towards a more sustainable society. They plan on making cars that are more environmentally friendly with economically viable energy sources.
Honda is a leading car manufacturer with a high-reliability factor, first in class design and powerful performance.